KUALA LUMPUR, Oct 9 (Bernama) -- As the Best Life Solution Company, Coway Malaysia yesterday marked a new milestone with the opening of Southeast Asia’s first Coway BEREX Store at Ombak KLCC Mall, reinforcing the company’s commitment to elevating everyday living through design, wellness and innovation.
Coway Malaysia, in a statement, said that, guided by the concept of “Unlock Better Living”, the store invites visitors to look beyond individual products and discover how thoughtful wellness solutions can enhance life at home.
“More than a retail destination, the store has been designed as an immersive environment where visitors can see, touch and experience Coway’s premium innovations within curated, home-inspired settings,” it said.
Meanwhile, Coway Malaysia group manager (Marketing Division) Janice Tan said better living is not defined by aesthetics alone but also about creating a home that supports how we rest, recover and feel every day.
“Through Southeast Asia’s first Coway BEREX Store, we want consumers to experience how advanced wellness technology and sophisticated design can come together naturally within their living spaces.
“By making these solutions tangible and personal, we hope to inspire Malaysians to view wellness not as an occasional indulgence, but as an essential part of a healthier, more elevated life,” she said.
The concept store brings together established BEREX products and selected premium innovations from Coway’s wider portfolio.
Originally introduced as Coway’s sleep and wellness brand, Coway BEREX now serves as the name behind Coway’s elevated retail experience, uniting advanced functionality with sophisticated, interior-conscious design.
As Coway’s most immersive and personalised retail destination, the Coway BEREX Store brings together the BEREX collection alongside Coway’s wider portfolio of wellness and home living solutions across sleep, air, water and home comfort, the statement said.
Designed to go beyond conventional retail, the store allows visitors to explore, experience and discover how wellness, comfort and innovation can come together to elevate everyday living.
Coway Malaysia added that the opening at Ombak KLCC Mall expands the BEREX name beyond a product line into a premium expression of the Coway brand, while advancing the company’s commitment to creating healthier and more comfortable homes through innovation and thoughtful design.
For more information about Coway and its innovations, visit coway.com.my or follow Coway Malaysia on Facebook, Instagram, and TikTok.
-- BERNAMA