KUALA LUMPUR, Sept 18 (Bernama) -- Econsave Retail Sdn Bhd is shortening its fresh produce supply chain as part of efforts to preserve product freshness while offering customers affordable prices.
Its executive director Lai Sia Ling said sourcing supplies directly from primary sources such as fishermen and farmers enabled the company to maintain product quality from the early stages before reaching store shelves.
“For our customers, fresh food is a daily necessity. We want them to enjoy quality products at reasonable prices without having to compromise between quality and affordability,” he said in a statement today.
He said seafood supplies were delivered directly from landing points to outlets, while vegetables and fruits were sourced directly from farms regularly to ensure freshness.
Lai said efficient delivery management, bulk purchasing, collaboration with suppliers and streamlined operations helped Econsave maintain competitive prices while ensuring fresh produce arrived in optimal condition.
He said the approach was in line with Econsave’s “Everyday Low Price” concept, which focuses on consistently offering essential goods at affordable prices rather than relying solely on promotions or seasonal sales.
“The fresh produce offered includes seafood, poultry, vegetables and fruits, as well as a variety of daily grocery essentials
“For Malaysian families, real value lies in simple things - having access to fresh, quality and safe food at prices that do not burden them. This remains Econsave’s commitment: bringing fresh produce closer to customers while helping them manage their daily expenses better,” he said.
Econsave, which started as a small sundry shop in Port Klang in 1955, now has more than 110 stores nationwide and about 8,000 employees, with a focus on providing daily necessities at affordable prices.
-- BERNAMA