From Balqis Jamaludin
TASHKENT, Aug 26 (Bernama) -- Artificial Intelligence (AI) technology should be leveraged as a powerful tool to promote Islamic civilisation and heritage, including the contributions of prominent Islamic scholars, to younger generations, Uzbek media experts said.
Rector of the University of Journalism and Mass Communications of Uzbekistan Sherzodkhan Kudratkhoja said media practitioners, including journalists, broadcasters and filmmakers, could therefore produce more creative, attractive and modern content to effectively promote Islamic civilisation and history, particularly among youngsters who obtain information through social media and short-form digital platforms.
This, he said, would help ensure that the legacy of Islamic civilisation remains relevant and accessible to future generations.
“We observed that young generation especially Alpha and Beta generations prefer to watch short-form digital content on platforms such as Instagram, TikTok and YouTube, rather than traditional formats such as books, newspapers, documentaries or lengthy films.
“As such, content related to Islamic history and civilisation must be adapted in this modern way to suit their viewing habits and interests,” he said during a session at the International Media Forum “Islamic Civilisation: A New Perspective – New Discoveries” at the Islamic Civilisation Centre, here.
Sherzodkhan said AI should not be viewed as a threat to the media industry but rather as a useful and powerful technology that can enhance creativity, improve efficiency and support the production of quality content, including short films and educational digital materials.
On the same note, an expert from Uzbekistan State World Languages University, Beruniy Alimov, noted that Uzbekistan’s Islamic Civilisation Centre has embraced modern and interactive methods of delivering information through AI technology.
He said this approach should serve as an example for other Islamic centres and museums around the world.
For example, visitors to the Islamic educational centre can interact ‘virtually’ with renowned Muslim scholars such as al-Khwarizmi, as if they were talking to the scholars themselves.
“Through AI, young visitors can ask questions about his achievements and contributions. This makes learning more engaging and impactful for younger audiences,” he said on the sidelines of the forum.
Meanwhile, he described the international media forum as an important platform for enhancing global awareness of Uzbekistan and its rich historical heritage.
The forum, organised by the Islamic Civilisation Centre from Aug 24 to 28, brings together more than 300 media practitioners and experts from 50 countries. It is also being held in conjunction with the 35th anniversary of Uzbekistan’s independence.
-- BERNAMA