KUALA LUMPUR, Oct 15 (Bernama) -- Ascott Malaysia is embarking on transforming and rebranding three long-established Bayview properties in Penang and Langkawi into three distinct hospitality offerings, supported by an estimated reinvestment of approximately RM210 million and a phased reopening planned from early 2028.
The strategy sees Bayview Beach Resort Penang rebranded as Ascott Batu Ferringhi Penang Resort, Bayview Hotel Georgetown become Oakwood Georgetown Penang and Bayview Hotel Langkawi become Fox Hotel Langkawi. Together, the three properties represent 989 rooms across Penang and Langkawi and reflect a focused strategy of matching the three brands to suit their destinations and respective guest needs.