KUALA LUMPUR, Oct 13 (Bernama) -- Tourism Malaysia and AirAsia MOVE (MOVE) have launched the Oh Sem Malaysia! campaign aimed at boosting travel across the country, highlighting its secondary cities and hidden gems. The initiative expands the public-private strategic partnership, which offers curated travel experiences, destination-led promotions, and exclusive deals, in line with the ongoing Visit Malaysia 2026–2027 campaign.
The strategic partnership will focus on campaigns and travel promotions that encourage domestic travel for Malaysians, as well as inspiring travellers to explore and venture beyond the usual hotspots. This will further strengthen Malaysia’s appeal in various tourism segments, including cultural heritage, gastronomy, hospitality, eco-tourism, and more.