General 29/09/2026 02:19 PM

Pine Labs Extends Five-Year Technology Partnership With Woolworths Group

BERNAMA Malaysian National News Agency
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SINGAPORE, Sept 29 (Bernama) -- Pine Labs, a global payments technology company, today announced the extension of its technology partnership with Woolworths Group, extending its role in powering their gift card ecosystem through enhanced platform capabilities, deeper API integrations, and support for new digital stored-value experiences.

Through its Qwikcilver subsidiary, Pine Labs powers the technology platform supporting Woolworths' gift card programs. The partnership will build on this foundation, with a focus on strengthening platform capabilities, enabling deeper technology integration, and supporting the evolution of gift card experiences across physical and digital channels.