Alamanda, Mesra Mall Stoke World Cup Fever With Immersive Football Experience
PUTRAJAYA, July 8 (Bernama) -- Suria KLCC Sdn Bhd is ramping up World Cup fever within the community by organising two football-themed campaigns at Alamanda Shopping Centre, Putrajaya and Mesra Mall, Kemaman from July 3 to 19.
Suria KLCC Sdn Bhd executive director and chief executive officer Francis Tan said the Bola Bola Alamanda campaign and The Golden Ticket at Mesra Mall are designed to offer meaningful, creative and fun experiences to visitors, particularly families.
"Our campaigns are dedicated to delivering meaningful, creative experiences, as well as boundless joy to our community throughout this vibrant football season.
"Whether through active sports challenges and family-centric VIKids elements at Alamanda, or The Golden Ticket mystery lucky draw challenge at Mesra Mall, our focus remains on providing family-oriented experiences for our visitors," he said in a statement today.
The Bola Bola Alamanda campaign, which runs from July 3 to 19, sees the Alamanda Centre Court transformed into a football-themed arena featuring various physical and digital interactive experiences.
Among the activities provided are the PUMA Dribble Challenge, E-Football Arena, Shoot! Goal!, Bench Battle and the 360° Celebration Cam, which allows visitors to record their goal celebration actions in slow-motion video.
The campaign also emphasises family-friendly activities through the VIKids mini football programme to encourage participation from parents and children.
Under the Alamanda Shoppers Rewards Programme, visitors who spend a minimum of RM50 in a single receipt at selected stores will receive one Bola Bola Experience Pass, while a minimum purchase of RM500 in a maximum of two receipts entitles them to receive two passes, entry into the Teka Bola Bola Contest, as well as a chance to win football jerseys or Alamanda e-vouchers through a Gashapon machine.
Meanwhile, Mesra Mall Kemaman is organising The Golden Ticket campaign from July 4 to 19, highlighting the World Cup concept with 40 Mystery Boxes as the main attraction.
The campaign also features a collaboration with Al-Ikhsan through the Penalty Shootout Challenge, which will take place on July 10 to 11 and July 17 to 18, with participation limited to 100 participants per day.
Participants who successfully score a goal in three attempts will receive an Al-Ikhsan Shopping Voucher worth RM10.
For the Mesra Mall Shoppers Rewards Programme, visitors who spend a minimum of RM300 in a maximum of two receipts at selected stores are eligible to participate in the Mystery Box draw, which offers daily prizes of shopping vouchers worth RM30 and RM500, as well as a grand prize of a Golden Ticket worth RM1,000.
-- BERNAMA
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