Jelajah Wira LTAT 2026 East Coast Edition Expands Digitally, Targets Over 10,000 Military Personnel
KOTA BHARU, July 2 (Bernama) -- The Armed Forces Fund Board (LTAT) today launched the East Coast Edition of the Jelajah Wira LTAT 2026, incorporating a new inclusive digital live-streaming approach expected to reach over 10,000 Malaysian Armed Forces (ATM) personnel nationwide.
LTAT said the digital innovation aimed to strengthen the roadshow's role as a larger, more accessible and closer engagement platform for the defence community, which aligned with the board’s mandate to safeguard contributors' well-being while supporting the MADANI Economy framework and PuTERA35 aspirations.
"The digital approach also reflects LTAT's commitment to continuously improving service delivery to contributors, meeting the contemporary needs of ATM personnel stationed across various locations.
"With a targeted physical attendance of over 3,600 ATM personnel across the East Coast corridor, this series has the potential to expand awareness to more than 10,000 personnel nationwide,” it said in a statement today.
The roadshow was launched by Deputy Defence Minister Adly Zahari at Desa Pahlawan Camp here, before it proceeds to Sri Pantai Camp in Kuala Terengganu on July 9 July and Kuantan Air Base in Pahang on July 13.
LTAT said the combination of physical presence and digital outreach transforms the Jelajah Wira LTAT into a comprehensive two-way communication platform to enhance financial literacy and empower the social well-being of the armed forces.
The digital live stream also introduced several new value-added features for ATM personnel and their families, including a symbolic presentation of AFFIN LTAT Affiliate Debit Card and distribution of smart devices under the 2026 SPM e-Perkasa programme to enable children of ATM personnel at Desa Pahlawan Camp to access free online tuition classes.
The programme would also honour and empower ATM veterans through a graduation ceremony of the Second Series of the LTAT Wira Entrepreneur Empowerment Programme for the Northern Zone and launching of the third series of the programme, which will focus on veteran community in the East Coast region.
“This structured six-month economic intervention programme has yielded impressive results, with participants in the second series recording an average increase in monthly business income of 162 per cent.
“This success demonstrates that organised business mentoring, combined with financial literacy and the right ecosystem support, can effectively help ATM veterans enhance their competitiveness and business sustainability,” it said.
The roadshow also include the LTAT Contributors' Briefing and Financial Literacy Programme, which since its introduction in December 2023 has successfully reached over 68,000 ATM personnel nationwide through continuous briefing sessions conducted at various military camps.
-- BERNAMA
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