01/07/2026 01:43 PM

CUCKOO Malaysia Unveils CSR Master Blueprint, RM100,000 Dream Fund

KUALA LUMPUR, July 1 (Bernama) -- CUCKOO International (MAL) Berhad (CUCKOO Malaysia) has consolidated its corporate social responsibility (CSR) initiatives under a new master blueprint, the ‘CUCKOO Loves, Cares Project’, while introducing the RM100,000 CUCKOO Dream Fund to support the development of young local creative talents.

In a statement today, the company said the blueprint serves as a framework to organise its current and future CSR initiatives under a more structured approach aimed at creating safer, healthier and happier spaces while improving living standards.

The initiative comprises two main impact areas, namely CUCKOO Loves, which focuses on community support as well as crisis and disaster relief, and CUCKOO Cares, which centres on wellness access, environmental conservation and youth empowerment.

Under the framework, six CSR action brands will drive the company’s initiatives, namely #SAMASAMAKongsi, #SAMASAMABantu, #SAMASAMABuatBaik, #SAMASAMAUplift, #SAMASAMAProtect and #SAMASAMAEmpower, all aligned with the United Nations Sustainable Development Goals (UN SDGs).

CUCKOO Malaysia said the CUCKOO Dream Fund, launched under the #SAMASAMAEmpower initiative, aims to empower students, fresh graduates and self-taught creators aged between 15 and 30.

Successful applicants will receive grants of up to RM10,000 per project, comprising up to RM5,000 under the Creative Fund and up to RM5,000 under the Social Impact Alignment Fund for projects demonstrating community impact.

Applications for the first cycle will open from July 1 to Sept 30, 2026, with the RM100,000 allocation to be distributed across two application cycles.

Meanwhile, CUCKOO Malaysia has appointed trilingual singer-songwriter and Mandopop artiste Firdhaus as its first-ever CUCKOO CSR Friend to champion the company’s CSR initiatives and serve as a mentor for CUCKOO Dream Fund recipients.

CUCKOO Malaysia Non-Independent Executive Director and Chief Executive Officer Hoe Kian Choon said the initiative reflects the company's growing commitment to social impact, adding that its responsibility to improve homes, living spaces, and the standard of living for Malaysians grows alongside the company's expansion.

"For us, business success must always go together with social impact. As our company grows, our responsibility to improve the homes and spaces, as well as the standard of living for all Malaysians, expands with it.

"By bringing all our efforts under one clear CSR blueprint, we are moving forward strategically with greater purpose as a Healthy Home Creator to deliver lasting changes that truly elevate the communities, lives, and spaces we touch," he said.

Meanwhile, CUCKOO Malaysia Chief Marketing Officer Queenie Goh said the appointment of Firdhaus as the company’s first CUCKOO CSR Friend would help raise awareness of its CSR initiatives and encourage more people to contribute towards social causes.

"Moving forward with this unified blueprint, we hope to build more resilient communities by supporting vulnerable groups, protecting the environment and empowering future generations," she said.

-- BERNAMA

 

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